Nike Fuel Band Launch event. See AKQA founder Ajaz Ahmed at 2:13 :-) Even without him this was a radical launch!
Nike+ FuelBand - a new generation of fitness tracking device
Data analysis is no longer just a practice for economists or statistics-hungry infographic designers. Thanks to technology at large, anyone can easily track every aspect of their existence to create a personalized numerical evaluation—a quantified self. Psychology has shown that in general, people are motivated by having data—it’s just how you collect, view and use that information that makes all the difference. Nike, a significant proponent of this movement since launching the original Nike+ in 2006 as an iPod nano add-on, aims to inspire people to be more active. Because, as CEO Mark Parker neatly sums up, “If you have a body, you’re an athlete.”
Here’s the promotional video:
The pre-sale FuelBands are already sold out.
The Internet 2011 in numbers
So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook? How many videos were viewed to YouTube?
Check out the Link and get all the statistics you need.
How Bill Gates is saving the world.
Source: frugaldad.com
Microsoft chairman Bill Gates left his day-to-day job at Microsoft to help run the Bill and Melinda Gates Foundation. Gates’ goal is to give away most of his accumulated wealth to others in need. Now a new infographic released by the Frugal Dad web site shows exactly how much Bill Gates might be doing to save the world.
The infographic shows that Gates may have saved as much as 5,812,000 people via his efforts to give vaccinations and better health care to people, especially children all over the world. The majority of people have been helped by Gates to fight Hepatitis B but many others have been treated for measles, whooping cough, yellow fever and more. It’s estimated that by 2019, Gates’ money and efforts will have saved 7.6 million children under the age of five.
The Bill and Melinda Gates Foundation has so far given $28 billion out. That’s 48 percent of Gates’ net worth. Gates has asked for other wealthy Americans to give at least half of their total net worth to needy causes. People like George Lucas, Mark Zuckerberg and Microsoft co-founder Paul Allen have already pledged to join Gates in that kind of movement.
Google have done it again. While I was working on a game on top of a mapping service myself they were just quicker - again. I assume we will see a lot of gamification aproaches for digital services in 2012. Especially for those where the usual dwell time is limited until you have got what you where looking for. Imagine for example Groupon or Amazon would reward you for looking through all their offers. Or iTunes would reward you in a non-monetary currency for trying out new artist. Foursquare gives you badges for check-in so ask yourself which things would you like to score while using a service.
This was captured during this year’s AKQA Berlin Christmas party. It was heaps of fun and this was definitely a special part of the night. Now we just need an AC/DC version of the ice sculpting madness bit and the dancefloor action that was going on later. Thank you all for a wonderful 2011. Thanks Matt for shooting this.
Interesting Fact
World of Warcraft, the most popular massive multiplayer online computer game, currently has 11.5 million players, who together have spent more than six million years with this game.
