FINAVI
I was the chief product officer & project lead for creating a curated finance service platform for small & medium enterprises. The service got licensed by major German banks.
– Product lead
– Business model
– User research
– Agile project management
– Team set up & recruiting
AUDIBLE
I was in charge of refreshing Amazon’s premium digital audio entertainment experience. The service became one of the fastest growing media companies in the world.
– Brand strategy & identity
– Communications concept
– Customer segmentation
– Creative campaigns
– Design management
HERE
I supported the digital transformation of Nokia’s mapping capabilities into Here, an independent location technology platform serving the automotive and transportation industry.
– Product strategy
– Business development
– User experience
– Agile project management
– Resource management
WATCHEVER
I helped to launch a pioneering subscription video on demand service in Germany. It was the most successful brand launch of the last 10 years and unfortunately the business got closed.
– Brand identity
– Creative strategy
– Product marketing
– User experience
– Content marketing
GOGETDO
I redesigned the product strategy for Berlin’s first location based help network. By using design thinking methodologies we created a playbook for go-to-market activities.
– User research
– Value proposition
– Customer journey
– Brand model
– Connections planning
COOLONGA
I co-founded the first refreshment company with a 100% cultural mission. By combining the business models of Redbull and Lemonaid we are disrupting the beverage industry.
– Value proposition
– Product & digital strategy
– Brand strategy & model
– User experience
– Customer journey